40D
Sophistication Index

hilliard-law.com

Attorneys 33 hilliard-law.com

hilliard-law.com is a personal injury law firm with a D technology grade. Key investments include Facebook Pixel for analytics, HubSpot Chat for chat & intake & Microsoft 365 for email infrastructure. The firm has 2 attorneys & 33 office locations. Within the Basic Tech Adopters segment (6,792 firms), hilliard-law.com ranks #1854 and outperforms 73% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
72.7% Percentile
#1854 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
Chat & Intake 1
Email Infrastructure 1
Fonts 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Steven Burris Law 61.5 100.0% Basic Tech Adopters
brothersfirm.com 51.0 100.0% Conversion-Focused Firms
Law Offices of Ruben Ortiz 72.0 100.0% Conversion-Focused Firms
Bauer & Metro, P.C. 68.0 100.0% Conversion-Focused Firms
Legally Pink Law PLLC 68.0 100.0% Basic Tech Adopters
centralflalaw.com 57.3 99.2% Basic Tech Adopters
Law Office of Stanley A. Davis 57.3 99.2% Basic Tech Adopters
Steve Foley Law Firm 36.3 99.2% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
100%
Facebook Pixel · Google Analytics · Google Tag Manager · Scorpion · TikTok Pixel
Engagement
40%
HubSpot Chat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 2 found
NameLocationPractice
Kelsey Westermeyer Georgetown, Texas personal-injury

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