74B
Sophistication Index

Law Offices of Herbert I. Ellis

At the Law Offices of Herbert I. Ellis, P.C., we have proudly served the people of Ocean and Monmouth counties and nearby New York City for nearly 30 years. In the years that have passed since our fir…

HQ Freehold, NJ#1 of 8 Attorneys 9 herbertellis.com Tel +1-732-798-0936
Personal Injury Criminal Law
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Law Offices of Herbert I. Ellis is a Freehold, New Jersey-based personal injury firm running 17 technologies across 13 categories. Key investments include Google Analytics for analytics, Podium for chat & intake & Gravity Forms for forms. The firm has 2 office locations, handling Personal Injury, Criminal Law cases. Within the Conversion-Focused Firms segment (5,831 firms), Law Offices of Herbert I. Ellis ranks #1345 and outperforms 77% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
76.9% Percentile
#1345 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Forms 1
JS Framework 1
JS Library 1
Maps 1
Programming Language 1
PHP
Social 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Northern Virginia Criminal Defense Group 41.5 100.0% Conversion-Focused Firms
The Geller Injury Law Firm 33.5 100.0% Conversion-Focused Firms
wickwardlaw.com 34.5 100.0% Basic Tech Adopters
The Benton Law Firm 69.0 98.2% Conversion-Focused Firms
ftpersonalinjurylawyers.com 55.5 98.2% Conversion-Focused Firms
grossandschuster.com 69.0 98.2% Conversion-Focused Firms
The Wright Legal Group 58.0 98.2% Conversion-Focused Firms
brettinjurylawyer.com 29.0 98.1% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Podium
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.0 B 9 Freehold you
Costello & Silverman, LLC 56.5 C 13 Mount Laurel
Escandon, Fernicola, et al 65.0 B- 13 Allenhurst
Jeffrey M. Sheppard 9.5 F 11 Deptford
Robinson & Robinson, LLC 48.0 D 11 Millville
Simon Law Group 49.0 D 11 Somerville
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
East Brunswick, NJ
Turnpike Plaza 197 Route 18, 08816
Headquarters
Freehold, NJ
87 South Street

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