40F
Sophistication Index

Helmsman

Helmsman Management Services LLC, a subsidiary of Liberty Mutual Insurance, offers high-quality claims management services for businesses with 1,000 employees or more. With a focus on understanding yo…

HQ Boston, MA#30 of 95 helmsmantpa.com

Helmsman is a Boston, Massachusetts-based personal injury firm running 9 technologies across 8 categories. Key investments include Adobe Launch for analytics, The Trade Desk for advertising & WordPress for cms. Within the Awareness Leaders segment (2,459 firms), Helmsman ranks #372 and outperforms 85% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
84.9% Percentile
#372 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 9 tools detected
Advertising 1
CMS 1
Email Security 1
Fonts 1
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Tavss, Fletcher, Maiden & Reed, P.C. 11.5 100.0% Awareness-Only Firms
arendslaw.com 11.5 100.0% Awareness-Only Firms
Donald S. Hackett, Attorney at Law 19.5 100.0% Awareness Leaders
Medicareinsurancehelp 11.5 100.0% Awareness-Only Firms
kyattkinglaw.com 14.5 100.0% Awareness-Only Firms
Grabel & Associates 25.0 100.0% Basic Tech Adopters
Azmedicareplan 15.5 100.0% Awareness Leaders
Page Law LLC 52.0 98.3% Conversion-Focused Firms
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · The Trade Desk
Engagement
0%
Conversion
0%
Retention
0%
2 enterprise-grade tools
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
39.5 F — Boston you
Thornton Law Firm 63.5 C+ 743 Boston
Jeffrey Glassman Injury Lawyers 65.3 B- 157 Boston
Altman & Altman 43.5 D 82 Cambridge
Sweeney Merrigan Personal Injury Lawyers 88.5 A 75 Boston
Keches Law Group 90.0 A+ 64 Bridgewater
Office Locations 1 offices
Headquarters
Boston, MA
175 Berkeley St, 02116

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