What technology does Heard & Smith use?

Heard & Smith uses 6 technologies across 4 categories. Key tools include Facebook Pixel, Google Workspace, Microsoft 365, Amazon SES, SendGrid & Mimecast.

How does Heard & Smith rank among PI law firms?

Heard & Smith ranks #769 out of 1,852 firms in the Retention Innovators segment with a 57.0 Sophistication Index (C grade), outperforming 58% of personal injury firms nationally.

How many attorneys does Heard & Smith have?

Heard & Smith has an office in San Antonio, Texas.

What is Heard & Smith's digital marketing strategy?

Heard & Smith covers 2 of 4 marketing funnel stages: Awareness & Retention. This focused approach earns a C technology grade.

What firms are similar to Heard & Smith?

Firms comparable to Heard & Smith in Texas include Packard Law Firm, The Erwin Law Firm, LLP, The Matthews Firm & Nemeroff Law Firm. These firms share similar size and market position.

Heard & Smith Uses Facebook Pixel & Amazon SES

Heard & Smith is a San Antonio, Texas-based personal injury firm running 6 technologies across 4 categories. Key investments include Facebook Pixel for analytics, Amazon SES for email marketing & Google Workspace for email infrastructure. Within the Retention Innovators segment (1,852 firms), Heard & Smith ranks #769 and outperforms 58% of peers on technology adoption.

Technology Stack 6 tools detected

Analytics 1

Facebook Pixel

Email Infrastructure 2

Google Workspace Microsoft 365

Email Marketing 2

Amazon SES SendGrid

Email Security 1

Mimecast

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

behind

Advertising

behind

Intake

behind

CRM / Case

behind

SEO

behind

ahead

Content

behind

Platform

behind

Your firm Segment avg

True Competitors by tech DNA similarity

Firm	Score	Similarity	Segment
Bay Point Advisors	56.3	100.0%	Retention Innovators
Hwhlaw	49.0	100.0%	Retention Innovators
Pashman Stein Walder Hayden P.C.	37.5	99.9%	Retention Innovators
Veritasinsurance	34.5	99.9%	Retention Innovators
Wheeler Trigg O'Donnell LLP	53.0	99.9%	Retention Innovators
Law Offices of Andrew Zeytuntsyan PC	20.0	99.2%	Awareness-Only Firms
Saiber LLC	34.5	99.2%	Awareness Leaders
Fabyanske	20.0	99.2%	Awareness-Only Firms

Funnel Coverage 2/4 stages

Awareness

40%

Facebook Pixel

Engagement

Conversion

Retention

60%

Amazon SES · SendGrid

retention stack (Amazon SES, SendGrid)

Technology Opportunities used by peers

Google Analytics

66.8% of Retention Innovators

WordPress

63.4% of Retention Innovators

Google Tag Manager

48.3% of Retention Innovators

Google reCAPTCHA

23.4% of Retention Innovators

Mailchimp

20.3% of Retention Innovators

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
Heard & Smith	57.0	C	1	San Antonio	you
Packard Law Firm	26.0	F	10	San Antonio
The Erwin Law Firm, LLP	9.5	F	10	San Marcos
The Matthews Firm	9.5	F	10	Houston
Nemeroff Law Firm	33.5	F	10	Houston
Dobbs & Porter	64.0	C+	10	Tyler

Office Locations 1 offices

Headquarters
San Antonio, TX

10715 Gulfdale Street, 78216

Heard & Smith

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