56C
Sophistication Index

Bay Point Advisors

Bay Point Advisors is a privately held, Atlanta based firm specializing in creative investment solutions primarily in the private debt market. With loan sizes ranging from $1 to $30 million, Bay Point…

HQ Atlanta, GA#73 of 345 baypointadvisors.com Est. 2012
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Bay Point Advisors is a Atlanta, Georgia-based personal injury firm running 9 technologies across 5 categories. Key investments include Google Analytics for analytics, Constant Contact for email marketing & Microsoft 365 for email infrastructure. Within the Retention Innovators segment (1,852 firms), Bay Point Advisors ranks #782 and outperforms 58% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
57.7% Percentile
#782 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 9 tools detected
Analytics 1
Email Infrastructure 1
JS Framework 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Hwhlaw 49.0 100.0% Retention Innovators
Heard & Smith 57.0 100.0% Retention Innovators
Pashman Stein Walder Hayden P.C. 37.5 99.9% Retention Innovators
Veritasinsurance 34.5 99.9% Retention Innovators
Wheeler Trigg O'Donnell LLP 53.0 99.9% Retention Innovators
Law Offices of Andrew Zeytuntsyan PC 20.0 99.2% Awareness-Only Firms
Saiber LLC 34.5 99.2% Awareness Leaders
Fabyanske 20.0 99.2% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
96%
Constant Contact · HubSpot Marketing Hub · Mailchimp · SendGrid
retention stack (Constant Contact, HubSpot Marketing Hub, Mailchimp)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
56.3 C — Atlanta you
Slappey & Sadd, Llc 39.5 F 73 Atlanta
McArthur Law Firm 52.5 C- 64 Macon
Parks, Chesin & Walbert, P.C. 25.0 F 54 Atlanta
John Foy & Associates 79.5 B+ 52 Atlanta
Blasingame 70.0 B 47 Athens
Office Locations 1 offices
Headquarters
Atlanta, GA
3050 Peachtree Road Northwest, 30305

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