24F
Sophistication Index

Hooton & Chen

Hooton & Chen LLP is a law firm based in Portland, Oregon. With over 30 years of legal experience, their team of attorneys specializes in Workers' Compensation, Personal Injury, Social Security, and B…

HQ Portland, OR#39 of 93 Attorneys 1 hclawllp.com
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Hooton & Chen is a Portland, Oregon-based personal injury firm running 13 technologies across 9 categories. Key investments include Google Analytics for analytics, WordPress for cms & Google Workspace for email infrastructure. Hooton & Chen is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
10.1% Percentile
#6109 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Analytics 2
Google Analytics Google Tag Manager
CMS 1
WordPress
Email Infrastructure 2
Google Workspace Microsoft 365
Fonts 2
Font Awesome Google Fonts
JS Library 1
jQuery
Page Builder 2
Slider Revolution WPBakery
Programming Language 1
PHP
UI Framework 1
Tailwind CSS
Video Hosting 1
YouTube
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
gtandslaw.com 9.5 100.0% Minimalist Tech Users
Brandon Banks Law APC 9.5 100.0% Awareness-Only Firms
Bribriesco Law Firm 23.0 100.0% Basic Tech Adopters
Law Office of John N. Elliott 9.5 100.0% Awareness-Only Firms
Anthony & Partners, PLLC 4.0 100.0% Minimalist Tech Users
Eisenmenger, Robinson & Peters, P.A. 9.5 100.0% Awareness-Only Firms
Cole Pedroza LLP 9.5 100.0% Awareness-Only Firms
Coveredcaliforniacertifiedagent 9.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Hooton & Chen 24.0 F 1 Portland you
Dawson Law Group 34.5 F 9 Portland
Tim Jones PC 90.0 A+ 9 Portland
Oliveros Law Group PC 10.5 F 8 Clackamas
Johnston Law Firm 66.8 B- 8 Portland
Andersen & Linthorst 46.0 D 8 Medford
Office Locations 1 offices
Headquarters
Portland, OR
4225 Southwest Huber Street, 97219

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Misty
Misty Firm Data Analyst Top Law Dog