48D
Sophistication Index

Hansen Reynolds

Hansen Reynolds is a litigation law firm specializing in complex cases for both individuals and corporations, offering services that include patent application preparation, prosecution, and intellectu…

HQ Milwaukee, WI#9 of 55 hansenreynolds.com Tel 4148374689 Est. 2011
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Hansen Reynolds is a Milwaukee, Wisconsin-based personal injury firm running 13 technologies across 11 categories. Key investments include Google Analytics for analytics, SparkPost for email marketing & Amazon CloudFront for cdn. Hansen Reynolds is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
45.3% Percentile
#1011 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 13 tools detected
CMS 1
Email Infrastructure 2
Email Marketing 1
Fonts 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ansa Assuncao LLP 41.5 100.0% Basic Tech Adopters
Bookoff McAndrews 4.0 99.0% Minimalist Tech Users
Gill Injury Law 9.5 99.0% Awareness-Only Firms
Lett Law 27.0 99.0% Basic Tech Adopters
mcclainrosenthall.com 20.0 99.0% Awareness-Only Firms
mah3.com 13.5 99.0% Awareness-Only Firms
Tarrashlaw 32.0 99.0% Retention Innovators
Salley Law Firm, P.A 23.0 99.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
YouTube
Conversion
0%
Retention
40%
SparkPost
retention stack (SparkPost)
Technology Opportunities used by peers
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
48.0 D — Milwaukee you
Hupy and Abraham 92.0 A+ 115 Milwaukee
Keller Swan Injury Attorneys 73.5 B 45 Neenah
Nicolet Law Office 77.5 B+ 35 Hudson
Rozek Law Offices, S.C. 0 F 23 Madison
Cannon & Dunphy, S.C. 66.0 B- 18 Brookfield
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Milwaukee, WI
301 N Broadway Ste 400, 53202-2660

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