20F
Sophistication Index

Hendrickson & Long

Hendrickson & Long, PLLC is a general litigation firm that provides legal services for clients of every size, stature, and stance, as both plaintiffs and defendants. With over 25 years of experience, …

HQ Charleston, WV#14 of 26 handl.com Est. 1994
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Hendrickson & Long is a Charleston, West Virginia-based personal injury firm running 10 technologies across 9 categories. Key investments include Google Tag Manager for analytics, Help Scout for chat & intake & WordPress for cms. Ranked #488 among 7,198 firms in the Awareness-Only Firms segment, Hendrickson & Long outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
93.2% Percentile
#488 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 10 tools detected
Analytics 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Performance 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
slopersonalinjuryattorney.com 30.5 100.0% Conversion-Focused Firms
Law Offices of Steven M. Hanna 13.5 100.0% Awareness-Only Firms
Colony 13.5 100.0% Awareness-Only Firms
Allinsurednow 13.5 100.0% Awareness-Only Firms
The Kryder Law Group, LLC Accident and Injury Lawyers 90.0 100.0% Retention Innovators
Farah Law 30.5 100.0% Conversion-Focused Firms
Monsees & Mayer, P.C. 75.0 100.0% Conversion-Focused Firms
Hatlerlaw 30.5 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
40%
Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
20.0 F — Charleston you
Colombo Law 73.0 B 18 Morgantown
Mani Ellis & Layne 82.3 A- 16 Charleston
Ooten Law 9.5 F 6 South Charleston
Office Locations 1 offices
Headquarters
Charleston, WV
214 Capitol Street, 25301

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