66B-
Sophistication Index

Broughton Injury Law

Broughton Injury Law is a personal injury law firm based in Virginia. Led by Gray Broughton, a dedicated personal injury attorney, the firm provides legal representation to individuals who have been i…

HQ Richmond, VA#8 of 64 Attorneys 8 graybroughton.com Est. 2018
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Broughton Injury Law operates 9 offices across VA & Virginia, backed by 19 technologies spanning 11 categories. Key investments include Ahrefs for analytics, Intaker for intake software & Contact Form 7 for forms. The firm has 9 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Broughton Injury Law ranks #2213 and outperforms 62% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
62.1% Percentile
#2213 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 19 tools detected
CMS 1
Email Infrastructure 2
Forms 1
Intake Software 1
JS Library 1
Page Builder 2
Programming Language 1
PHP
UI Framework 2
Widgets 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Iowa Association of Criminal Defense Lawyers 59.5 99.6% Conversion-Focused Firms
Stalwart Law Group 63.5 99.6% Conversion-Focused Firms
Sutliff & Stout 68.5 99.6% Conversion-Focused Firms
oakslawfirm.com 45.3 99.6% Basic Tech Adopters
Clewislaw 57.0 99.4% Conversion-Focused Firms
Hirsch Law Group 64.3 99.3% Conversion-Focused Firms
The Law Offices of Anthony Carbone 65.3 99.3% Conversion-Focused Firms
careydanis.com 40.5 99.3% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
96%
Ahrefs · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
CallRail
48.2% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
65.8 B- 8 Richmond you
Lawrence Law Firm, 51.0 C- 11 Roanoke
The Law Offices of Daniel L. Crandall & Associates 84.3 A- 10 Roanoke
Barney Injury Law 12.0 F 9 Virginia Beach
Blankingship & Keith 9.5 F 9 Fairfax
Alex Taylor Law, PLC 20.0 F 9 Richmond
Attorney Roster 1 found
NameLocationPractice
Sharif L. Gray Alexandria, Virginia personal-injury

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