44D
Sophistication Index

grandyandmartin.com

Attorneys 21 grandyandmartin.com

grandyandmartin.com is a personal injury law firm with a D technology grade. Key investments include Google Analytics for analytics, Contact Form 7 for forms & CallRail for call tracking. The firm has 2 attorneys & 11 office locations. grandyandmartin.com is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
18.9% Percentile
#4729 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
Forms 1
JS Library 1
Landing Pages 1
Maps 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
mcelfishlaw.com 24.0 100.0% Basic Tech Adopters
Law Offices of Lawrence M. Knapp 44.0 100.0% Conversion-Focused Firms
Getmedicareabc 25.0 100.0% Basic Tech Adopters
Richard A Whitaker 42.0 100.0% Basic Tech Adopters
dgladishlaw.com 48.0 100.0% Conversion-Focused Firms
Hevia Hechtman Baldwin Trial Lawyers LLLP 48.0 100.0% Unknown
thefernandezlawgroup.com 30.5 99.1% Basic Tech Adopters
defronzolawfirm.com 24.0 99.1% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 2 found
NameLocationPractice
Charles "Bill" Grandy Cary, North Carolina personal-injury
Kenneth Martin Wilmington, North Carolina personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog