24F
Sophistication Index

Grafton Firm

Bankruptcy, Debt Settlement, Estate Planning, and Appellate Lawyers

HQ Towson, MD#9 of 19 graftonfirm.com Tel (410) 870-9315 Est. 2011

Grafton Firm is a Towson, Maryland-based personal injury firm running 12 technologies across 9 categories. Key investments include Ahrefs for analytics, WordPress for cms & Google Workspace for email infrastructure. Grafton Firm is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
40.6% Percentile
#1461 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 12 tools detected
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
mbradylaw.com 62.5 100.0% Retention Innovators
Hollingsworth Kelly Law Firm 34.5 100.0% Basic Tech Adopters
garrisonlaw.com 54.0 100.0% Basic Tech Adopters
stonedeanlaw.com 47.5 100.0% Basic Tech Adopters
Wilkes & McHugh 43.5 100.0% Basic Tech Adopters
Young and Young 39.5 100.0% Basic Tech Adopters
Gary Holt & Associates 19.5 100.0% Awareness Leaders
Lallo & Feldman, Co., L.P.A. 18.5 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
80%
Ahrefs · Facebook Pixel · Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Cloudflare Web Analytics
14.0% of Awareness Leaders
All in One SEO
12.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
23.5 F — Towson you
Jenner Law 69.5 B- 35 Baltimore
Janet, Janet & Suggs LLC 83.3 A- 34 Pikesville
Schlaich & Thompson Chtd. 42.0 D 25 Towson
Wais, Vogelstein, Forman, Koch, & Norman LLC 82.5 A- 23 Baltimore
Whitlock Law 29.5 F 21 Silver Spring
Office Locations 1 offices
Headquarters
Towson, MD
406 East Joppa Road, 21286

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