36F
Sophistication Index

Asana

Asana is a web and mobile application that helps teams improve communication, organization, and collaboration. It streamlines work processes, connects tasks to company goals, and is trusted by global …

HQ San Francisco, CA#45 of 140 go.asana.com Tel +1 415-525-3888 Est. 2009
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Asana is a San Francisco, California-based personal injury firm running 11 technologies across 7 categories. Key investments include Facebook Pixel for analytics, HubSpot Chat for chat & intake & Cloudflare for cdn. Within the Basic Tech Adopters segment (6,792 firms), Asana ranks #2767 and outperforms 59% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
59.3% Percentile
#2767 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
CDN 1
Chat & Intake 2
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ncinsuranceguy 46.0 100.0% Basic Tech Adopters
Countrywide Trial Lawyers 75.0 96.9% Conversion-Focused Firms
Malaryhealth 29.5 96.2% Awareness-Only Firms
pennantlawoffices.com 29.5 96.2% Awareness-Only Firms
Thegloriaagency1 24.0 96.2% Minimalist Tech Users
greenspans-law.com 80.0 96.2% Conversion-Focused Firms
VB Attorneys 68.8 95.8% Conversion-Focused Firms
Tawwater Law Firm, P.L.L.C. 30.5 95.3% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
60%
HubSpot Chat · Intercom
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
35.5 F — San Francisco you
The Dominguez Firm Llp. 80.8 A- 462 Los Angeles
Jacoby & Meyers 82.5 A- 449 Ontario
Wisner Baum 81.0 A- 433 Los Angeles
Sweet James Llp. 81.5 A- 415 Newport Beach
Panish | Shea | Ravipudi 69.0 B- 388 Riverside
Office Locations 1 offices
Headquarters
San Francisco, CA
633 Folsom Street, 94107

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