34F
Sophistication Index

Gawthrop Greenwood, PC

HQ Wilmington, DE#11 of 31 gawthrop.com Tel 3023511273
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Gawthrop Greenwood, PC is a Wilmington, Delaware-based personal injury firm running 14 technologies across 11 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Constant Contact for email marketing. Gawthrop Greenwood, PC is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
26.8% Percentile
#1352 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 14 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 2
Email Marketing 1
Fonts 1
JS Library 1
Page Builder 1
Performance 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Office of Shane R Kadlec 86.0 100.0% Retention Innovators
Big Auto Accident Attorneys 63.5 100.0% Retention Innovators
Injurylawyerhouston 86.0 100.0% Retention Innovators
Panter, Panter & Sampedro, P.A. 50.0 100.0% Conversion-Focused Firms
New Mexico Legal Group 74.0 99.0% Conversion-Focused Firms
Kern 62.3 99.0% Basic Tech Adopters
Milzhealthgroup 62.3 99.0% Basic Tech Adopters
ginnpatrou.com 65.0 99.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
40%
Constant Contact
retention stack (Constant Contact)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F — Wilmington you
Schwartz and Schwartz, Attorneys at Law, P.A. 42.5 D 9 Dover
Pratcher Krayer 78.8 B+ 5 Wilmington
Office Locations 1 offices
Headquarters
Wilmington, DE
3711 Kennett Pike Ste 100, 19807-2156

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