25F
Sophistication Index

Gates Shields Ferguson Swall Hammond PA

HQ Overland Park, KS#10 of 15 gatesshields.com Tel 9136610222
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Gates Shields Ferguson Swall Hammond PA is a Overland Park, Kansas-based personal injury firm running 4 technologies across 4 categories. Key investments include Facebook Pixel for analytics, Microsoft 365 for email infrastructure & Scorpion for legal marketing. Within the Awareness Leaders segment (2,459 firms), Gates Shields Ferguson Swall Hammond PA ranks #1191 and outperforms 52% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
51.6% Percentile
#1191 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 4 tools detected
Analytics 1
Email Infrastructure 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Autumn Beck Blackledge 25.0 100.0% Awareness Leaders
Garmer & Prather 10.5 100.0% Awareness-Only Firms
Ifisgroup 21.0 100.0% Awareness Leaders
Friedland | Carmona 10.5 100.0% Awareness-Only Firms
Doug Goyen 10.5 100.0% Awareness-Only Firms
Rightworksinsurance 14.5 100.0% Awareness-Only Firms
Landman Beatty, Lawyers 10.5 100.0% Awareness-Only Firms
The Reeves Law Firm 13.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Facebook Pixel · Scorpion
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Google Tag Manager
60.5% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
25.0 F — Overland Park you
O'Bryan Law 43.5 D 21 Prairie Village
Brian & Brian at Pistotnik Law 14.5 F 15 Wichita
Wallentine Injury Law, LLC 54.5 C- 13 Olathe
Morefield Speicher Bachman, LC (MSB Law) 45.0 D 10 Overland Park
Dickerson Oxton 54.5 C- 10 Overland Park
Office Locations 1 offices
Headquarters
Overland Park, KS
10990 Quivira Rd Ste 200, 66210-1284

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