33F
Sophistication Index

Gary Poole Law Office

Gary Poole Law Office is a North Carolina-based law firm that specializes in helping individuals who have been injured in motorcycle accidents, car accidents, scooter accidents, bicycle accidents, and…

HQ Chapel Hill, NC#5 of 12 garypoole.com Tel +1 919-942-1181
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Gary Poole Law Office is a Chapel Hill, North Carolina-based personal injury firm running 9 technologies across 8 categories. Key investments include Google Analytics for analytics, All in One SEO for seo & Contact Form 7 for forms. Gary Poole Law Office is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
40.4% Percentile
#4050 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 9 tools detected
Analytics 1
CMS 1
Forms 1
Programming Language 1
PHP
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Eggleston & Ramirez LLP 9.5 100.0% Awareness-Only Firms
Frederick J Brynn 27.0 100.0% Basic Tech Adopters
Rahm Law Group, APC 9.5 100.0% Awareness-Only Firms
Mitchell Leeds, LLP 28.0 100.0% Basic Tech Adopters
kevinferrylaw.com 37.0 100.0% Basic Tech Adopters
Flores Law Group, LLC 27.0 100.0% Basic Tech Adopters
Benefitshealth 28.0 100.0% Basic Tech Adopters
jewelsjinattorney.com 29.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
60%
Contact Form 7 · YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
33.0 F — Chapel Hill you
Maginnis Howard 64.5 C+ 78 Raleigh
Grimes Teich Anderson 63.5 C+ 77 Asheville
Riddle & Brantley 80.8 A- 72 Goldsboro
Tien Law Firm 37.5 F 71 Raleigh
The Deuterman Law Group 86.3 A 71 Greensboro
Office Locations 1 offices
Headquarters
Chapel Hill, NC
100 Timberhill Pl, 27514

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