23F
Sophistication Index

Friedman

Friedman | Rubin is a law firm that specializes in representing plaintiffs in personal injury cases. They focus on holding corporations accountable for breaking the rules and causing harm to individua…

HQ Seattle, WA#80 of 147 friedmanrubin.com Tel 2065014446 Est. 1982
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Friedman is a Seattle, Washington-based personal injury firm running 12 technologies across 9 categories. Key investments include Google Analytics for analytics, Ruby Receptionist for intake software & WordPress for cms. Friedman is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
0.7% Percentile
#5788 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Analytics 1
CMS 1
Email Infrastructure 2
Intake Software 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Shanninlaw 33.5 100.0% Conversion-Focused Firms
Genre 53.0 100.0% Engagement Specialists
Law Office of Maria R. Alaimo, LLC 40.0 100.0% Awareness-Only Firms
Legacy Settlement Services LLC 19.0 100.0% Basic Tech Adopters
Oakcrestins 29.5 100.0% Awareness-Only Firms
Wayfinder Law Offices 29.5 100.0% Awareness-Only Firms
Lauby, Mankin & Lauby LLP 33.5 100.0% Conversion-Focused Firms
Kurtzandpeters 27.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
40%
Ruby Receptionist
Retention
0%
conversion stack (Ruby Receptionist)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
23.0 F — Seattle you
Schauermann Thayer 41.0 D 58 Vancouver
Advocates Injury Attorneys 73.5 B 54 Seattle
Law Offices of Ilan N. Rosen Janfaza 40.5 D 54 Seattle
Park Chenaur & Associates Inc. 38.5 F 47 Federal Way
Evergreen Personal Injury Counsel 29.5 F 45 Tacoma
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Seattle, WA
1109 1St Ave, 98101

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