49D
Sophistication Index

franklin-ins.com

Attorneys 1 franklin-ins.com

franklin-ins.com is a personal injury law firm with a D technology grade. Key investments include Google Analytics for analytics, Gravity Forms for forms & Cloudflare for cdn. Within the Basic Tech Adopters segment (6,792 firms), franklin-ins.com ranks #950 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
86.0% Percentile
#950 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
CDN 1
CMS 1
Email Infrastructure 1
Email Security 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Berger Montague 49.0 99.3% Basic Tech Adopters
Dakotafinancialservices 49.0 98.8% Basic Tech Adopters
Sherrard, German & Kelly, P.C. 44.0 98.4% Engagement Specialists
Zanck, Coen, Wright & Saladin 48.0 98.3% Basic Tech Adopters
TLD Law 48.0 98.2% Basic Tech Adopters
Baird Mandalas Brockstedt 49.0 98.2% Basic Tech Adopters
Brockstedt Mandalas Federico 44.0 98.2% Basic Tech Adopters
Pitta Bishop & Del Giorno LLC 44.0 98.2% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

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Misty
Misty Firm Data Analyst Top Law Dog