54C-
Sophistication Index

Frank Winston Crum Insurance

HQ Clearwater, FL#12 of 39 Attorneys 1 frankcrum.com Tel 727-799-1150

Frank Winston Crum Insurance is a Clearwater, Florida-based personal injury firm running 11 technologies across 9 categories. Key investments include Google Analytics for analytics, HubSpot Chat for chat & intake & CallTrackingMetrics for call tracking. Frank Winston Crum Insurance is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
30.2% Percentile
#4072 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 11 tools detected
Analytics 1
Call Tracking 1
CDN 1
Chat & Intake 1
Email Infrastructure 2
Email Security 1
Fonts 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
averyinjurylaw.com 65.0 100.0% Conversion-Focused Firms
Friedman 23.0 97.2% Conversion-Focused Firms
Shanninlaw 33.5 97.2% Conversion-Focused Firms
Genre 53.0 97.2% Engagement Specialists
Law Office of Maria R. Alaimo, LLC 40.0 97.2% Awareness-Only Firms
Legacy Settlement Services LLC 19.0 97.2% Basic Tech Adopters
Oakcrestins 29.5 97.2% Awareness-Only Firms
Wayfinder Law Offices 29.5 97.2% Awareness-Only Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
HubSpot Chat
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
53.5 C- 1 Clearwater you
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
McIntyre Thanasides 34.5 F 10 Tampa

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim frankcrum.com →