23F
Sophistication Index

Fitzsimmons, Nunn & Plukas

HQ Rochester, NY#12 of 17 Attorneys 1 fitznunn.com Tel 5855465270

Fitzsimmons, Nunn & Plukas is a Rochester, New York-based personal injury firm running 10 technologies across 10 categories. Key investments include Google Analytics for analytics, WordPress for cms & Google Workspace for email infrastructure. Fitzsimmons, Nunn & Plukas is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
6.0% Percentile
#6383 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Law Offices of David A. Black 23.0 99.2% Basic Tech Adopters
Call Bill, 24.0 99.0% Basic Tech Adopters
Law Office Of Benjamin Hancock 9.5 97.9% Awareness-Only Firms
Gainesnolan 10.5 97.8% Awareness-Only Firms
Padua Law Firm 13.5 97.6% Engagement Specialists
lawofficeofmichaelwest.com 18.5 97.0% Awareness-Only Firms
The Law Offices of Alexander Gurevich 19.0 97.0% Basic Tech Adopters
charlestonlaw.net 14.5 96.8% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
23.0 F 1 Rochester you
Zalman Schnurman & Miner P.C. 45.0 D 10 New York
Beau Taylor Law, PLLC 4.0 F 10 New York
The Raimondo Law Firm 79.5 B+ 10 Lake Grove
The Nicotra Law Firm 43.5 D 10 Buffalo
De Caro & Kaplen 15.5 F 10 New York
Office Locations 1 offices
Headquarters
Rochester, NY
957 Panorama Trail S, 14625

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