74B
Sophistication Index

The Finnell Firm

Attorney Robert Finnell founded our Rome law office, The Finnell Firm, with the goal of protecting the rights of victims living in Rome, nearby Cartersville and Cedartown and surrounding Floyd and Bar…

HQ Rome, GA#2 of 8 Attorneys 2 finnelllawfirm.net Tel +1-706-314-8156
Personal Injury Med Malpractice

The Finnell Firm is a Rome, Georgia-based personal injury firm running 13 technologies across 9 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm handles Personal Injury, Med Malpractice cases. Within the Conversion-Focused Firms segment (5,831 firms), The Finnell Firm ranks #1263 and outperforms 78% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
78.4% Percentile
#1263 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Koskoff Koskoff & Bieder PC 66.0 100.0% Conversion-Focused Firms
lawyersofiowa.com 74.5 100.0% Conversion-Focused Firms
The Bass Law Firm, PLLC 66.0 100.0% Conversion-Focused Firms
Thurston Law Offices 66.0 100.0% Conversion-Focused Firms
law-margulies.com 66.0 100.0% Conversion-Focused Firms
Gillock & Coggeshall 66.0 100.0% Conversion-Focused Firms
associatedattorneysne.com 66.0 100.0% Conversion-Focused Firms
craiggibbslaw.com 74.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
40%
Microsoft Clarity
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.5 B 2 Rome you
Babcock Law Firm 29.5 F 10 Brunswick
Bey & Associates 28.0 F 10 Atlanta
Andersen Tate & Carr PC 24.0 F 10 Duluth
Day Injury Law 0.0 F 10 Watkinsville
boonefirm.com 20.0 F 10 Atlanta
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Rome, GA
1 W. 4th Ave. Suite 200 PO Box 63, 30161

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