34F
Sophistication Index

Morales & Freshman

HQ Miami, FL#113 of 411 Attorneys 1 fft-law.com Tel 305-670-1400

Morales & Freshman is a Miami, Florida-based personal injury firm running 12 technologies across 9 categories. Key investments include Cloudflare Web Analytics for analytics, Ninja Forms for forms & WordPress for cms. Morales & Freshman is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
44.4% Percentile
#3775 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Morales Injury Law, P.A d/b/a Morales & Freshman 33.5 99.8% Basic Tech Adopters
The Law Ladies 37.5 99.4% Basic Tech Adopters
mmfllaw.com 34.5 99.2% Basic Tech Adopters
The Murphy Law Practice, PLLC 33.5 99.1% Basic Tech Adopters
Theriault Booth Attorneys at Law 30.5 99.0% Basic Tech Adopters
johndpascoe.com 30.5 99.0% Basic Tech Adopters
arborevelez.com 33.5 98.7% Basic Tech Adopters
Ristybenefits 34.5 98.6% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Ninja Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
33.5 F 1 Miami you
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
McIntyre Thanasides 34.5 F 10 Tampa

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Misty
Misty Firm Data Analyst Top Law Dog