34F
Sophistication Index

Fendley & Etson

HQ Clarksville, TN#6 of 8 fendleylaw.com Tel 9314009191
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Fendley & Etson is a Clarksville, Tennessee-based personal injury firm running 11 technologies across 10 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & WordPress for cms. Fendley & Etson is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
47.7% Percentile
#3552 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Analytics 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Levin Sitcoff 34.5 100.0% Engagement Specialists
Berriz Law Group 17.5 100.0% Awareness-Only Firms
The Finn Law Firm 28.0 100.0% Engagement Specialists
eMinutes 49.0 100.0% Retention Innovators
The Law Firm of Kevin A Moore 33.5 100.0% Basic Tech Adopters
Miller & Hilgendorf Accident Attorneys at law 32.0 100.0% Basic Tech Adopters
Schertler & Onorato Llp. 28.0 100.0% Basic Tech Adopters
Knight Injury & Car Accident Lawyers Tulsa 27.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
33.5 F — Clarksville you
Nahon, Saharovich & Trotz Plc. 83.5 A- 155 Memphis
The Law Offices of John Day, P.C. 38.5 F 44 Brentwood
Queener Law, LLC 29.0 F 30 Nashville
Hunter, Smith & Davis, LLP 65.0 B- 29 Kingsport
Freeman & Fuson 34.5 F 28 Nashville
Office Locations 1 offices
Headquarters
Clarksville, TN
128 Public Sq, 37040

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