21F
Sophistication Index

Fay Farrow & Associates

HQ Naperville, IL#6 of 10 Attorneys 1 faylawfirm.com Tel 6309610060
Claim Profile →

Fay Farrow & Associates is a Naperville, Illinois-based personal injury firm running 9 technologies across 7 categories. Key investments include Google Analytics for analytics, UserWay for accessibility & Microsoft 365 for email infrastructure. Fay Farrow & Associates is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
36.2% Percentile
#1571 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 9 tools detected
accessibility 1
UserWay
Analytics 2
Google Analytics Google Tag Manager
Email Infrastructure 1
Microsoft 365
Fonts 1
Google Fonts
JS Library 1
jQuery
Structured Data 1
Schema.org (LegalService)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
henleylaw.net 21.0 100.0% Awareness Leaders
Lininger Injury Lawyers 21.0 100.0% Awareness Leaders
Sheppylaw 13.5 100.0% Awareness-Only Firms
huntercassidylaw.com 10.5 100.0% Awareness-Only Firms
Mcgreevyassoc 24.0 100.0% Awareness-Only Firms
dpoklaw.com 9.5 100.0% Awareness-Only Firms
jlaw-pc.com 25.0 100.0% Awareness Leaders
Law Offices of Scott R. Housenbold 14.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Fay Farrow & Associates 21.0 F 1 Naperville you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Naperville, IL
1730 Park St, 60563

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim faylawfirm.com →
Misty
Misty Firm Data Analyst Top Law Dog