68B-
Sophistication Index

Hall Ricketts Gurbacki, P.C.

Greater Buffalo's Top Choice For Comprehensive, Quality Legal Services With roots that date back to the 1920s, The Law Offices of Hall Ricketts Gurbacki, P.C., in East Aurora, New York, has served the…

HQ East Aurora, NY#1 of 2 Attorneys 2 ealawyers.com Tel 7162433515
Estate Planning Wills & Trusts Probate and Estate Administration Real Estate Law Elder Law And Powers of Attorney Medicaid Planning Criminal Defense DUI/DWI +9

Hall Ricketts Gurbacki, P.C. is a East Aurora, New York-based personal injury firm running 15 technologies across 12 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm has 2 office locations, handling Estate Planning, Wills & Trusts, Probate and Estate Administration, Real Estate Law cases. Within the Conversion-Focused Firms segment (5,831 firms), Hall Ricketts Gurbacki, P.C. ranks #1939 and outperforms 67% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
66.8% Percentile
#1939 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Katzman & Katzman, PLLC 65.0 100.0% Conversion-Focused Firms
samslarkinhuff.com 67.5 100.0% Conversion-Focused Firms
Ranspell 67.5 100.0% Conversion-Focused Firms
Sewell & Neal, PLLC 65.0 100.0% Conversion-Focused Firms
Huck Bouma 67.5 100.0% Conversion-Focused Firms
yourpropertyadvocate.com 65.0 100.0% Conversion-Focused Firms
Arnett Law Group 65.0 100.0% Conversion-Focused Firms
Adamson Law 65.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
0%
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
67.5 B- 2 East Aurora you
De Caro & Kaplen 15.5 F 10 New York
The Nicotra Law Firm 43.5 D 10 Buffalo
Zalman Schnurman & Miner P.C. 45.0 D 10 New York
Beau Taylor Law, PLLC 4.0 F 10 New York
Catalano Law 66.0 B- 10 Syracuse
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
East Aurora, NY
471 Main St, 14052
Headquarters
East Aurora, NY
121 Hamburg Street, 14052

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