14F
Sophistication Index

Dunn & Phillips

The Law Offices of Dunn and Phillips has decades of experience representing clients of diverse matters and needs. Our attorneys and paralegal staff have been helping people navigate the legal process …

HQ Springfield, MA#8 of 10 dunnandphillips.com Tel 413.787.9955 Est. 1988
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Dunn & Phillips is a Springfield, Massachusetts-based personal injury firm running 9 technologies across 5 categories. Key investments include Cloudflare Web Analytics for analytics, Microsoft 365 for email infrastructure & Font Awesome for fonts. Within the Awareness-Only Firms segment (7,198 firms), Dunn & Phillips ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Insurify 18.5 100.0% Awareness Leaders
Stridehealth 55.0 100.0% Retention Innovators
forrestjacksonlaw.com 34.5 100.0% Basic Tech Adopters
kidwellkent.com 25.0 100.0% Awareness Leaders
Los Abogados de Accidentes 14.5 100.0% Awareness-Only Firms
adwilsonlaw.com 15.5 100.0% Awareness Leaders
Compassbenefits 14.5 100.0% Awareness-Only Firms
KLJ 29.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F — Springfield you
Thornton Law Firm 63.5 C+ 743 Boston
Jeffrey Glassman Injury Lawyers 65.3 B- 157 Boston
Altman & Altman 43.5 D 82 Cambridge
Sweeney Merrigan Personal Injury Lawyers 88.5 A 75 Boston
Keches Law Group 90.0 A+ 64 Bridgewater
Office Locations 1 offices
Headquarters
Springfield, MA
185 Belmont Avenue, 01108

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