56B+
Sophistication Index
14 tech signals

Dougcroleyins

dougcroleyins.com
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Dougcroleyins is a personal injury firm running 14 technologies across 11 categories. On the technology side, the firm uses Google Analytics for analytics, Ninja Forms for forms & WordPress for CMS. Within the Basic Tech Adopters segment, Dougcroleyins ranks #428 of 6,792 — ahead of 94% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
88.6% Percentile
#767 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
CMS 1
Compliance 1
Email Infrastructure 1
Email Security 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Web Server 1
Tech Investment Profile vs. national peers
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Firms with Similar Tech ?
FirmScoreSimilaritySegment
Galloway, Johnson, Tompkins, Burr & Smith 65.5 98.5% Basic Tech Adopters
Mdpins 60.5 98.3% Basic Tech Adopters
Johnson Becker PLLC 58.0 98.2% Basic Tech Adopters
Roberts Markel Weinberg Butler Hailey PC 28.0 98.2% Basic Tech Adopters
Davis Malm 65.5 98.0% Basic Tech Adopters
Biren Law Group 58.8 98.0% Basic Tech Adopters
Ogletree Governmental Affairs Inc 0 98.0% Basic Tech Adopters
Ogletree 68.5 98.0% Basic Tech Adopters
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
on-par
Your firm Segment avg
Firms with Similar Websites ?
FirmScoreMatchLocation
Brunersinsurancefl 33.5 71.8% NoneNone
Priorityrisk 19.5 71.3% South Bend, IN
Nansemondins 59.5 70.1% Suffolk, VA
Kosterinsure 4.0 69.9% NoneNone
Keystonesolutionsins 41.3 69.7% NoneNone
1917Ins 14.5 69.5% NoneNone
Blanchardcalhounins 15.5 69.4% NoneNone
Americusinsurance 38.5 69.3% NoneNone
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Ninja Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
48.0% of Basic Tech Adopters
40.5% of Basic Tech Adopters
32.4% of Basic Tech Adopters
29.3% of Basic Tech Adopters
20.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Dougcroleyins 55.556 B+ 1 you
The Law Office of John J. Stanton 74.574 A 1
Albertson & Davidson, LLP 85.385 A+ 1
Campbell & Associates Law 84.584 A+ 1
The Law Office of Christopher H. Fitzgerald 00 F 1
Bratcher Gockel Law, LC 00 F 1

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