34F
Sophistication Index

Durham Jones & Pinegar

Durham Jones & Pinegar is a leading law firm in Utah and Nevada, with five offices and more than 95 attorneys offering a spectrum of services including: Business & Finance, Commercial Litigation, Inte…

HQ Salt Lake City, UT#17 of 45 Attorneys 1 djplaw.com Est. 1991

Durham Jones & Pinegar is a Salt Lake City, Utah-based personal injury firm running 6 technologies across 6 categories. Key investments include Google Tag Manager for analytics, Cloudflare for cdn & OneTrust for compliance. Within the Awareness Leaders segment (2,459 firms), Durham Jones & Pinegar ranks #743 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
69.8% Percentile
#743 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 6 tools detected
Analytics 1
CDN 1
Compliance 1
Email Security 1
JS Library 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Potter Bayern Law 13.5 100.0% Awareness-Only Firms
Sher Law Group PLLC 13.5 100.0% Awareness-Only Firms
Starbucklawfirm 13.5 100.0% Awareness-Only Firms
Rumph Childers, P.A. 13.5 100.0% Awareness-Only Firms
Iwins 20.0 100.0% Awareness-Only Firms
Law Offices of Kenneth Steinberg 13.5 100.0% Awareness-Only Firms
Christopher Largay 13.5 100.0% Awareness-Only Firms
Atiya Myers 13.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F 1 Salt Lake City you
James Dodge Russell & Stephens, P.C. 65.0 B- 10 Salt Lake City
Guardian Law Group, PLLC 57.5 C 10 Holladay
Nuttall Brown & Assoc 0.0 F 9 Cottonwood Heights
Helgesen, Houtz & Jones 19.5 F 8 Layton
Anderson | Hinkins 45.0 D 7 South Jordan
Office Locations 1 offices
Headquarters
Salt Lake City, UT
111 Main Street, 84111

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