62C+
Sophistication Index

The Derrick Law Firm

Derrick Law Firm Injury Lawyers is a South Carolina personal injury law firm that has been serving the Myrtle Beach area for 33 years. They specialize in personal injury law, including auto accidents,…

HQ Conway, SC#1 of 4 Attorneys 35 derricklawfirm.com Tel 843.484.0707 Est. 1991
Personal Injury

Founded in 1991, The Derrick Law Firm combines 35 years of personal injury experience with a 9-tool technology stack across 4 categories. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & Google Workspace for email infrastructure. The firm has 13 attorneys & 5 office locations, handling Personal Injury cases. Ranked #183 among 6,792 firms in the Basic Tech Adopters segment, The Derrick Law Firm outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
97.3% Percentile
#183 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 9 tools detected
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Brand Identity extracted from site
#D6D6D6 header bg
Headline Playfair Display
Body Roboto
Fonts Material Icons, Playfair Display, Bodoni Moda, Roboto
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Pasins 71.8 98.9% Basic Tech Adopters
Spivey Law Firm, Personal Injury Attorneys, P.A. 55.5 98.5% Conversion-Focused Firms
Randyejohnson 36.3 98.5% Retention Innovators
lubellrosen.com 55.5 98.5% Conversion-Focused Firms
Merck Law 46.0 98.5% Conversion-Focused Firms
Law Office of Jason H. Weinstock, PLLC 51.8 98.4% Basic Tech Adopters
Thelighthouseservices 58.8 98.4% Basic Tech Adopters
Vaaler 53.3 98.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
100%
Facebook Pixel · Foster Web Marketing · Google Analytics · Google Tag Manager · LinkedIn Insight · TikTok Pixel
Engagement
40%
ApexChat
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
61.5 C+ 35 Conway you
The Steinberg Law Firm 54.5 C- 39 Charleston
Cain Firm 71.0 B 38 Seneca
Bice Law LLC 29.0 F 24 Fort Mill
Strom Law Firm LLC 64.3 C+ 22 Columbia
Richardson, Patrick, Westbrook & Brickman 93.0 A+ 21 Mount Pleasant
Attorney Roster 13 found
NameLocationPractice
Allyson Pittman Columbia, South Carolina personal-injury
Alonzo J. Holloway North Charleston, South Carolina personal-injury
Dirk Julius Derrick Columbia, South Carolina personal-injury
Dorsey Strickland Columbia, South Carolina personal-injury
Dyllan Rankin Columbia, South Carolina personal-injury
Fred Oliver Columbia, South Carolina personal-injury
Michael Travis Hyman North Charleston, South Carolina personal-injury
Ralitsa C. François North Charleston, South Carolina personal-injury
Rob Corney Columbia, South Carolina personal-injury
Stacy Jo Townsend Charleston, South Carolina personal-injury
Steven Taylor Hooven Columbia, South Carolina personal-injury
W. Coleman Lawrimore Columbia, South Carolina personal-injury
Office Locations 5 offices
Headquarters
Conway, SC
802 North Main Street
Headquarters
North Charleston, SC
7410 Northside Drive Suite 100, 29420

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Misty
Misty Firm Data Analyst Top Law Dog