51C-
Sophistication Index

denniswpottslaw.com

Attorneys 1 denniswpottslaw.com

denniswpottslaw.com is a personal injury law firm with a C- technology grade. Key investments include Google Analytics for analytics, nGage for chat & intake & Google Reviews Widget for reviews. Ranked #616 among 6,792 firms in the Basic Tech Adopters segment, denniswpottslaw.com outperforms 91% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
90.9% Percentile
#616 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Office of Mallon & Tranger 48.0 100.0% Conversion-Focused Firms
migliorelaw.com 46.0 100.0% Basic Tech Adopters
Mike Massey Law 34.5 100.0% Basic Tech Adopters
Advo Law, APC 34.5 100.0% Awareness-Only Firms
Potts & Potts - Car Accident Lawyers 51.0 100.0% Basic Tech Adopters
Mast Law Firm 40.5 100.0% Basic Tech Adopters
getjeff.com 42.0 100.0% Basic Tech Adopters
North American Risk Services 40.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
80%
Gravity Forms · YouTube · nGage
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Dennis Potts Honolulu, Hawaii personal-injury
Office Locations 1 offices
Headquarters
Honolulu, Hawaii

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