24F
Sophistication Index

Davis Polk

Davis Polk is a global law firm with a strong reputation for providing legal expertise, industry knowledge, and collaborative solutions to help clients navigate uncertainty and seize opportunities. Wi…

HQ New York, NY#263 of 495 Attorneys 1 davispolk.com Tel 2124504000 Est. 1849
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Davis Polk is a New York, New York-based personal injury firm running 13 technologies across 11 categories. Key investments include Google Analytics for analytics, Apple Business Chat for chat & intake & Drupal for cms. Ranked #378 among 7,198 firms in the Awareness-Only Firms segment, Davis Polk outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
94.8% Percentile
#378 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 13 tools detected
Analytics 2
Google Analytics Google Tag Manager
Chat & Intake 1
Apple Business Chat
CMS 1
Drupal
documents 1
DocuSign
Email Infrastructure 1
Google Workspace
JS Library 1
jQuery
Programming Language 1
PHP
Security 1
Duo Security
Structured Data 1
Schema.org (LegalService)
UI Framework 2
Bootstrap Tailwind CSS
video_conferencing 1
Cisco Webex
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
weberinjurylaw.com 10.5 98.7% Awareness-Only Firms
Scalli Murphy Law 10.5 98.4% Awareness-Only Firms
Andrade Law 28.0 98.1% Awareness-Only Firms
HireJared 10.5 98.0% Awareness-Only Firms
Jeffrey M. Goldberg Law Offices 10.5 97.9% Awareness-Only Firms
Emerald Law Group 10.5 97.8% Awareness-Only Firms
Quinn Logue LLC 10.5 97.8% Awareness-Only Firms
Law Office of Jason A. Volet, LLC 10.5 97.8% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Apple Business Chat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Davis Polk 24.0 F 1 New York you
Zalman Schnurman & Miner P.C. 45.0 D 10 New York
Beau Taylor Law, PLLC 4.0 F 10 New York
The Raimondo Law Firm 79.5 B+ 10 Lake Grove
The Nicotra Law Firm 43.5 D 10 Buffalo
De Caro & Kaplen 15.5 F 10 New York
Office Locations 1 offices
Headquarters
New York, NY
1441 Broadway Suite 6085, 10018

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