69B-
Sophistication Index

Crumley Roberts

CR Legal Team is a personal injury law firm that has been serving clients for over 30 years. We handle cases nationwide and are proud partners of Carolina Athletics. Our team is dedicated to using our…

HQ Greensboro, NC#5 of 27 crumleyroberts.com Tel 3363339899 Est. 1989
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Founded in 1989, Crumley Roberts combines 37 years of personal injury experience with a 13-tool technology stack across 10 categories. Key investments include Google Tag Manager for analytics, Constant Contact for email marketing & Gravity Forms for forms. Within the Retention Innovators segment (1,852 firms), Crumley Roberts ranks #459 and outperforms 75% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
75.2% Percentile
#459 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 13 tools detected
Analytics 1
CMS 1
Email Marketing 2
Email Security 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Milbermakris 34.5 100.0% Awareness Leaders
Foley Mansfield 37.5 100.0% Basic Tech Adopters
Cwpowellins 33.5 100.0% Basic Tech Adopters
Florida Law 44.0 100.0% Basic Tech Adopters
Delta Capital Partners Management 43.0 100.0% Retention Innovators
Hamilton Wingo 40.0 100.0% Engagement Specialists
Gcj Law - Shreveport Personal Injury Law Firm 64.0 100.0% Retention Innovators
Person Mohrer Morales Boddy Garcia & Gutierrez PLLC 9.5 99.4% Awareness-Only Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
60%
Constant Contact · Mailchimp
retention stack (Constant Contact, Mailchimp)
Technology Opportunities used by peers
Google Analytics
66.8% of Retention Innovators
Microsoft 365
64.4% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
69.0 B- — Greensboro you
Maginnis Howard 64.5 C+ 78 Raleigh
Grimes Teich Anderson 63.5 C+ 77 Asheville
Riddle & Brantley 80.8 A- 72 Goldsboro
Tien Law Firm 37.5 F 71 Raleigh
The Deuterman Law Group 86.3 A 71 Greensboro
Office Locations 1 offices
Headquarters
Greensboro, NC
2400 Freeman Mill Rd, 27406

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