10F
Sophistication Index

Counsel Financial

Counsel Financial is a leading law firm financing company in the United States. They provide comprehensive financing solutions for law firms, offering attorney loans ranging from $500,000 to $30 milli…

HQ Buffalo, NY#41 of 49 counselfinancial.com Tel 6516398707 Est. 2000

Counsel Financial is a Buffalo, New York-based personal injury firm running 6 technologies across 5 categories. Key investments include HubSpot Chat for chat & intake, Cloudflare for cdn & HubSpot CMS Hub for cms. Counsel Financial is part of the Engagement Specialists segment, a group of 2,353 firms with similar technology investment patterns.

Market Segment View segment →
Engagement Specialists 2353 firms
1.2% Percentile
#2326 Rank in segment
19.7 Segment avg SI

Firms that focus on client engagement without significant awareness or conversion efforts.

Technology Stack 6 tools detected
CDN 1
Chat & Intake 1
Email Infrastructure 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
on-par
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Riden Law Firm 24.0 100.0% Minimalist Tech Users
Burmeister Law Firm 20.0 100.0% Minimalist Tech Users
Maynard & Harris 24.0 100.0% Engagement Specialists
fullerandwilliamson.com 9.5 100.0% Engagement Specialists
Themelawfirm 24.0 100.0% Engagement Specialists
Ionna 20.0 100.0% Engagement Specialists
Voto & Cavalli 21.5 97.1% Engagement Specialists
Friedman Schuman Layser, P.C. 53.0 97.1% Conversion-Focused Firms
Funnel Coverage 1/4 stages
Awareness
0%
Engagement
40%
HubSpot Chat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
87.2% of Engagement Specialists
Contact Form 7
51.0% of Engagement Specialists
Microsoft 365
49.8% of Engagement Specialists
Google reCAPTCHA
29.2% of Engagement Specialists
Elementor
21.0% of Engagement Specialists
Local Competitors same state, similar size
FirmScoreGradeAttysCity
9.5 F — Buffalo you
Sullivan Papain Block McGrath & Cannavo P.C. 39.5 F 195 New York
Gair, Gair, Conason, et al 29.0 F 177 New York
Napoli Shkolnik PLLC 93.8 A+ 147 New York
Sepulveda 77.5 B+ 141 New York
The Rothenberg Law Firm, LLP 92.0 A+ 119 New York
Office Locations 1 offices
Headquarters
Buffalo, NY
500 Pearl Street, 14221

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