38F
Sophistication Index

cotoinsurance.com

Attorneys 1 cotoinsurance.com

cotoinsurance.com is a personal injury law firm with a F technology grade. Key investments include Facebook Pixel for analytics, Contact Form 7 for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), cotoinsurance.com ranks #2752 and outperforms 60% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
59.5% Percentile
#2752 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
bruceperryman.net 38.0 98.7% Basic Tech Adopters
Liberty Law 33.0 98.3% Basic Tech Adopters
Thomas and Pearl 34.0 98.3% Basic Tech Adopters
Moriarty Injury Lawyer, LLC 33.0 98.3% Basic Tech Adopters
Monasinsurance 38.0 98.2% Basic Tech Adopters
riverfallslaw.com 33.0 98.0% Basic Tech Adopters
Katz DiCuccio LLP 33.0 98.0% Basic Tech Adopters
Van Eman 33.0 97.9% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · Vimeo
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

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Misty
Misty Firm Data Analyst Top Law Dog