65B-
Sophistication Index

Goethel Engelhardt, PLLC

Goethel Engelhardt, PLLC is an Ann Arbor Personal Injury Law Firm that specializes in helping victims of medical malpractice and serious injury accidents. With 30 years of experience, they aggressivel…

HQ Ann Arbor, MI#2 of 15 cmtjustice.com Tel +1 734-545-8421 Est. 2012
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Founded in 2012, Goethel Engelhardt, PLLC combines 14 years of personal injury experience with a 13-tool technology stack across 10 categories. Key investments include Cloudflare Web Analytics for analytics, Blazeo for chat & intake & Gravity Forms for forms. Within the Conversion-Focused Firms segment (5,831 firms), Goethel Engelhardt, PLLC ranks #2230 and outperforms 62% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
61.8% Percentile
#2230 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Matthew Sharp 60.0 100.0% Conversion-Focused Firms
daylawgroup.com 75.5 100.0% Conversion-Focused Firms
mndlawfirm.com 65.0 100.0% Conversion-Focused Firms
Scanlan Law Group 55.5 100.0% Conversion-Focused Firms
Law Offices of Michael J. Alber 50.0 100.0% Basic Tech Adopters
Harting Simkins & Ryan LLP 59.5 100.0% Conversion-Focused Firms
Advocates for Justice 50.5 100.0% Conversion-Focused Firms
Iacobelli Law Firm 70.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
60%
Blazeo · Gravity Forms
Conversion
40%
CallTrackingMetrics
Retention
0%
3 paid tools conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
65.0 B- — Ann Arbor you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Office Locations 1 offices
Headquarters
Ann Arbor, MI
3049 Miller Road, 48103

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