36F
Sophistication Index

Clay Massey & Associates

Personal injury attorneys in Mobile, Alabama. Injured in a car accident, truck wreck, or maritime accident? Call our injury lawyers for a FREE consultation!

HQ Mobile, AL#13 of 28 Attorneys 5 claymassey.com Tel 2517259026

Clay Massey & Associates operates 6 offices across AL & Alabama, backed by 16 technologies spanning 11 categories. Key investments include Facebook Pixel for analytics, nGage for chat & intake & WordPress for cms. The firm has 6 office locations. Within the Basic Tech Adopters segment (6,792 firms), Clay Massey & Associates ranks #2767 and outperforms 59% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
59.3% Percentile
#2767 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 16 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
JS Library 1
Maps 1
Page Builder 2
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
legaldefenders.com 48.0 100.0% Conversion-Focused Firms
D'Amore Law Group 55.5 100.0% Conversion-Focused Firms
amillerlegal.com 64.3 100.0% Conversion-Focused Firms
cumberlandlawatlanta.com 52.3 100.0% Basic Tech Adopters
podorlaw.com 21.0 100.0% Awareness Leaders
Rfinjurylaw 51.8 100.0% Basic Tech Adopters
salawny.com 34.0 100.0% Basic Tech Adopters
fieldinglawutah.com 71.0 99.6% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
nGage
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
35.5 F 5 Mobile you
Stokes Stemle LLC 82.5 A- 10 Montgomery
Brock & Stout 32.0 F 10 Enterprise
Blackwell Law Firm 29.0 F 10 Huntsville
Braswell Murphy 35.5 F 10 Mobile
Weaver Tidmore, LLC 27.0 F 10 Birmingham
Attorney Roster 1 found
NameLocationPractice
Ralph Edward Massey III Tuscaloosa, Alabama personal-injury
Office Locations 6 offices

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