24F
Sophistication Index

Carlton Fields, P.A.

HQ Orlando, FL#91 of 218 Attorneys 1 carltonfields.com Tel 407-849-0300

Carlton Fields, P.A. is a Orlando, Florida-based personal injury firm running 7 technologies across 7 categories. Key investments include Google Analytics for analytics, Adobe Creative Cloud for design & Google Workspace for email infrastructure. Ranked #378 among 7,198 firms in the Awareness-Only Firms segment, Carlton Fields, P.A. outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
94.8% Percentile
#378 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 7 tools detected
Analytics 1
Email Infrastructure 1
Email Security 1
Fonts 1
UI Framework 1
video_conferencing 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
dickinson-wright.com 38.5 99.5% Awareness Leaders
Blumberg Law Corporation 24.0 99.1% Awareness-Only Firms
Brick Gentry P.C. 24.0 99.1% Awareness-Only Firms
Winston & Strawn LLP 25.0 98.9% Awareness Leaders
Orloff 24.0 98.8% Awareness-Only Firms
Hillis Clark Martin & Peterson P.S. 37.5 98.8% Awareness-Only Firms
mgmlaw.com 37.5 98.8% Awareness-Only Firms
Pdsdc 38.5 98.7% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F 1 Orlando you
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
McIntyre Thanasides 34.5 F 10 Tampa
Attorney Roster 1 found
NameLocationPractice

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