24F
Sophistication Index

Brick Gentry P.C.

The Brick Gentry law firm has set itself apart for 50 years. We put clients first and we prove it. We challenge ourselves to provide clients a higher level of service while fostering a unique enviro…

HQ West Des Moines, IA#9 of 15 brickgentrylaw.com Tel 5152741450 Est. 1967

Brick Gentry P.C. is a West Des Moines, Iowa-based personal injury firm running 6 technologies across 6 categories. Key investments include Google Analytics for analytics, Microsoft 365 for email infrastructure & Mimecast for email security. Ranked #76 among 7,198 firms in the Awareness-Only Firms segment, Brick Gentry P.C. outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
99.0% Percentile
#76 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 6 tools detected
Analytics 1
Email Infrastructure 1
Email Security 1
Fonts 1
JS Library 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Liberty Mutual 24.0 100.0% Minimalist Tech Users
txinjuryattorneys.com 9.5 100.0% Awareness-Only Firms
Mountcastleinsurance 29.5 100.0% Retention Innovators
Kasso Law Firm 9.5 100.0% Awareness-Only Firms
Eebins 14.5 100.0% Minimalist Tech Users
Onthelevelinsuranceservices 9.5 100.0% Awareness-Only Firms
The Law Office of Jeffrey T. Gillingham 29.5 100.0% Retention Innovators
Mcconnaughhay 28.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F — West Des Moines you
Shindler, Anderson, Goplerud & Weese 9.5 F 13 West Des Moines
Stuart Tinley Law Firm LLP 0 F 7 Council Bluffs
Spaulding & Shaull, P.L.C. 0.0 F 6 Des Moines
Johnson, Mulholland, Cochrane, Cochrane, Yung & Engler, P.L.C. 64.0 C+ 5 Fort Dodge
RSH Legal 61.5 C+ 5 Cedar Rapids
Office Locations 1 offices
Headquarters
West Des Moines, IA
6701 Westown Parkway, 50266

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