16F
Sophistication Index

Blanchard & Walker PLLC

Blanchard & Walker PLLC is an employment law firm located in Ann Arbor, MI. They provide legal guidance and representation to protect the rights of Michigan workers. Their services include handling un…

HQ Ann Arbor, MI#8 of 15 Attorneys 1 bwlawonline.com Est. 2015

Blanchard & Walker PLLC is a Ann Arbor, Michigan-based personal injury firm running 11 technologies across 9 categories. Key investments include Google Analytics for analytics, All in One SEO for seo & WordPress for cms. Blanchard & Walker PLLC is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
10.7% Percentile
#2197 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 11 tools detected
CMS 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Armando M. Guerra & Associates, PLLC 10.5 100.0% Awareness-Only Firms
westandwest.com 14.5 100.0% Awareness-Only Firms
Chittenden, Murday & Novotny, LLC 10.5 100.0% Awareness-Only Firms
The Dixon Firm 15.5 100.0% Awareness Leaders
Thomas & Springberg 10.5 100.0% Awareness-Only Firms
The Presti Law Firm, PLLC 14.5 100.0% Awareness-Only Firms
bridgeportpersonalinjury.com 30.5 100.0% Basic Tech Adopters
Law Offices of Kenneth G. Wincorn, P.C. 10.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
80%
All in One SEO · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
15.5 F 1 Ann Arbor you
Hamo Law Firm 0.0 F 10 Flint
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Buchanan Firm 18.5 F 10 Ada
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Safir Personal Injury 20.0 F 10
Office Locations 1 offices
Headquarters
Ann Arbor, MI
221 North Main Street, 48104

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Misty
Misty Firm Data Analyst Top Law Dog