74B
Sophistication Index

Brenna, Brenna And Boyce Pllc

HQ Rochester, NY#2 of 17 Attorneys 7 brennalaw.com Tel 5854542000

Brenna, Brenna And Boyce Pllc operates 8 offices across NY & New York, backed by 14 technologies spanning 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm has 8 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Brenna, Brenna And Boyce Pllc ranks #1263 and outperforms 78% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
78.4% Percentile
#1263 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Cassian & Carter LLC 66.0 100.0% Conversion-Focused Firms
Gagnoneisele 74.5 100.0% Conversion-Focused Firms
The Merkel Law Firm, LLC 74.5 100.0% Conversion-Focused Firms
Callbiggs 66.0 100.0% Conversion-Focused Firms
Russell Smith Attorneys 66.0 100.0% Conversion-Focused Firms
Law Office of Kevin L. Beard, P.A. 74.5 100.0% Conversion-Focused Firms
mikeburnslaw.com 66.0 100.0% Conversion-Focused Firms
ksrllp.com 74.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
40%
Microsoft Clarity
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.5 B 7 Rochester you
De Caro & Kaplen 15.5 F 10 New York
The Nicotra Law Firm 43.5 D 10 Buffalo
Zalman Schnurman & Miner P.C. 45.0 D 10 New York
Beau Taylor Law, PLLC 4.0 F 10 New York
Catalano Law 66.0 B- 10 Syracuse
Attorney Roster 1 found
NameLocationPractice
Robert Brenna Mount Vernon, New York personal-injury

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