10F
Sophistication Index

Bray & Long, PLLC

HQ Charlotte, NC#72 of 87 braylong.com Tel 7045237777

Bray & Long, PLLC is a Charlotte, North Carolina-based personal injury firm running 10 technologies across 7 categories. Key investments include Google Analytics for analytics, WordPress for cms & Adobe Fonts for fonts. Bray & Long, PLLC is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
31.6% Percentile
#4924 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 10 tools detected
Analytics 1
CMS 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
bradbutterworthlaw.com 9.5 100.0% Awareness-Only Firms
Dearinsurance 9.5 100.0% Awareness-Only Firms
Ableusa 24.0 100.0% Basic Tech Adopters
Executivebenefitsolutions 13.5 100.0% Awareness-Only Firms
Office of Jeffrey Carl Hoehler 4.0 100.0% Minimalist Tech Users
Office of Robert Fitzpatrick 4.0 100.0% Minimalist Tech Users
Law Offices of Roberto Puentes Jr., Esquire 23.0 100.0% Basic Tech Adopters
gabemoorman.com 17.5 100.0% Engagement Specialists
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
9.5 F — Charlotte you
Maginnis Howard 64.5 C+ 78 Raleigh
Grimes Teich Anderson 63.5 C+ 77 Asheville
Riddle & Brantley 80.8 A- 72 Goldsboro
Tien Law Firm 37.5 F 71 Raleigh
The Deuterman Law Group 86.3 A 71 Greensboro
Office Locations 1 offices
Headquarters
Charlotte, NC
2820 Selwyn Ave Ste 400, 28209-2762

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