What technology does Boutwell Fay use?

Boutwell Fay uses 11 technologies across 10 categories. Key tools include UserWay, Sentry, Help Scout & Wix.

How does Boutwell Fay rank among PI law firms?

Boutwell Fay ranks #1464 out of 1,852 firms in the Retention Innovators segment with a 34.5 Sophistication Index (F grade), outperforming 21% of personal injury firms nationally.

How many attorneys does Boutwell Fay have?

Boutwell Fay has an office in Irvine, California.

What is Boutwell Fay's digital marketing strategy?

Boutwell Fay covers 1 of 4 marketing funnel stages: Retention. This focused approach earns a F technology grade.

What firms are similar to Boutwell Fay?

Firms comparable to Boutwell Fay in California include Raymond E. Frost & Associates, Law Ofc Kim James Kakadelas, DP Injury Attorneys & Foldenauer Law Group, Aplc. These firms share similar size and market position.

Boutwell Fay Uses Sentry & Help Scout

Boutwell Fay is a Irvine, California-based personal injury firm running 11 technologies across 10 categories. Key investments include Sentry for analytics, Help Scout for chat & intake & Mailchimp for email marketing. Boutwell Fay is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Technology Stack 11 tools detected

accessibility 1

UserWay

Analytics 1

Sentry

Chat & Intake 1

Help Scout

CMS 1

Wix

Email Infrastructure 1

Microsoft 365

Email Marketing 1

Mailchimp

JS Framework 1

React

Programming Language 1

PHP

Security 1

Duo Security

UI Framework 2

Bootstrap Tailwind CSS

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

on-par

Advertising

behind

Intake

ahead

CRM / Case

behind

SEO

behind

ahead

Content

on-par

Platform

ahead

Your firm Segment avg

Firms with Similar Tech

Firm	Score	Similarity	Segment
Gross & Rooney	24.0	97.2%	Retention Innovators
NexLevel Direct	24.0	96.7%	Retention Innovators
creative-capital.com	33.5	96.5%	Retention Innovators
Kell, Alterman & Runstein, L.L.P.	57.5	96.5%	Retention Innovators
QFS	33.5	96.2%	Retention Innovators
Pacificinsuresme	45.0	96.0%	Retention Innovators
Buckfirelaw	50.0	96.0%	Retention Innovators
Ladenburg Law Injury Attorneys	24.0	95.7%	Retention Innovators

Firm	Score	Similarity	Segment
Friedman	23.0	100.0%	Conversion-Focused Firms
Drclaw	18.5	100.0%	Minimalist Tech Users
Shanninlaw	33.5	100.0%	Conversion-Focused Firms
Genre	57.0	100.0%	Engagement Specialists
Law Office of Maria R. Alaimo, LLC	40.0	100.0%	Awareness-Only Firms
Legacy Settlement Services LLC	19.0	100.0%	Basic Tech Adopters
Nicolson Law Group	18.5	100.0%	Minimalist Tech Users
Oakcrestins	29.5	100.0%	Awareness-Only Firms

Funnel Coverage 1/4 stages

Awareness

Engagement

Conversion

Retention

40%

Mailchimp

retention stack (Mailchimp)

Technology Opportunities used by peers

Google Analytics

66.8% of Retention Innovators

WordPress

63.4% of Retention Innovators

Google Workspace

58.3% of Retention Innovators

Google Tag Manager

48.3% of Retention Innovators

Facebook Pixel

29.0% of Retention Innovators

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
Boutwell Fay	34.5	F	1	Irvine	you
Raymond E. Frost & Associates	0.0	F	10	Fremont
Law Ofc Kim James Kakadelas	13.5	F	10	Carlsbad
DP Injury Attorneys	55.5	C	10	San Diego
Foldenauer Law Group, Aplc	20.0	F	10	San Diego
Singleton Schreiber	68.3	B-	10	Tustin

Office Locations 1 offices

Headquarters
Irvine, CA

19712 Macarthur Boulevard, 92612

Boutwell Fay

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