24F
Sophistication Index

Gross & Rooney

Gross & Rooney is a Salt Lake City-based law firm specializing in personal injury and business trial cases. With a focus on helping seriously injured victims and their families, the firm has recovered…

HQ Salt Lake City, UT#28 of 45 Attorneys 1 grossrooney.com Tel 8012575985
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Gross & Rooney is a Salt Lake City, Utah-based personal injury firm running 8 technologies across 7 categories. Key investments include Sentry for analytics, Help Scout for chat & intake & Mailchimp for email marketing. Gross & Rooney is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
12.0% Percentile
#1626 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 8 tools detected
Analytics 1
Sentry
Chat & Intake 1
Help Scout
CMS 1
Wix
Email Infrastructure 1
Microsoft 365
Email Marketing 1
Mailchimp
JS Framework 1
React
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Hiller Comerford Injury & Disability Law 24.0 100.0% Conversion-Focused Firms
Catalur Capital Mgmt 4.0 100.0% Minimalist Tech Users
Drclaw 18.5 100.0% Minimalist Tech Users
hasseylaw.com 29.5 100.0% Conversion-Focused Firms
The Lane Law Firm 19.0 100.0% Basic Tech Adopters
Benjamin, Gold & Troyb, P.C. 33.5 100.0% Conversion-Focused Firms
Ben Crump 10.5 100.0% Minimalist Tech Users
The Law Office of Guy I. Wade, III 4.0 100.0% Minimalist Tech Users
Funnel Coverage 1/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
40%
Mailchimp
retention stack (Mailchimp)
Technology Opportunities used by peers
Google Analytics
66.8% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Gross & Rooney 24.0 F 1 Salt Lake City you
James Dodge Russell & Stephens, P.C. 65.0 B- 10 Salt Lake City
Guardian Law Group, PLLC 57.5 C 10 Holladay
Nuttall Brown & Assoc 0.0 F 9 Cottonwood Heights
Helgesen, Houtz & Jones 19.5 F 8 Layton
Anderson | Hinkins 45.0 D 7 South Jordan
Office Locations 1 offices
Headquarters
Salt Lake City, UT
136 E South Temple Ste 1500, 84111-1139

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