58C
Sophistication Index

Beardsley Jensen & Lee

People in Rapid City, South Dakota, rely on our law firm to represent them for a broad array of matters, including personal injury and wrongful death cases. At Beardsley Jensen & Lee, our attorneys le…

HQ Rapid City, SD#1 of 4 Attorneys 8 blackhillslaw.com Tel +1-605-939-3630
Personal Injury Motor Vehicle Accidents Workers Compensation Insurance Defense Construction and Professional Liability Criminal Law Business Law Family Law
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Beardsley Jensen & Lee is a Rapid City, South Dakota-based personal injury firm running 10 technologies across 8 categories. Key investments include Facebook Pixel for analytics, AudioEye for accessibility & Microsoft 365 for email infrastructure. The firm handles Personal Injury, Motor Vehicle Accidents, Workers Compensation, Insurance Defense cases. Ranked #10 among 2,459 firms in the Awareness Leaders segment, Beardsley Jensen & Lee outperforms 100% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness Leaders 2459 firms
99.6% Percentile
#10 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
accessibility 1
Email Infrastructure 1
Email Security 1
Fonts 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Rickmanlaw 57.3 100.0% Retention Innovators
Snohomish Law 37.3 100.0% Awareness Leaders
Stroud Fleches & Dalton 26.8 100.0% Awareness Leaders
Haydon Blackmon PLLC 37.3 100.0% Awareness Leaders
claydugas.com 47.8 100.0% Awareness Leaders
Knafo Law Offices LLC 51.8 100.0% Awareness Leaders
Berman & Simmons 37.3 100.0% Awareness Leaders
webstercarlton.com 37.3 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
96%
Facebook Pixel · Google Tag Manager · Scorpion · Simpli.fi
Engagement
0%
Conversion
0%
Retention
0%
4 paid tools
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Cloudflare Web Analytics
14.0% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
58.3 C 8 Rapid City you
Heidepriem, Purtell, Siegel and Hinrichs LLP 73.5 B 7 Sioux Falls
Hoy Trial Lawyers Prof 34.5 F 6 Sioux Falls
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Rapid City, SD
4200 Beach Dr. Suite #3, 57702

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