54C-
Sophistication Index

Betz & Port, P.A.

HQ Bloomington, MN#2 of 5 betzandport.com Tel 7633236911

Betz & Port, P.A. is a Bloomington, Minnesota-based personal injury firm running 13 technologies across 11 categories. Key investments include Google Analytics for analytics, TrustIndex for reviews & CallRail for call tracking. Betz & Port, P.A. is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
32.9% Percentile
#3913 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Reviews 1
Scheduling 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
robcolelaw.com 4.0 100.0% Minimalist Tech Users
Larainsurance 4.0 100.0% Minimalist Tech Users
Warmanlaw 4.0 100.0% Minimalist Tech Users
Advanceproinsurance 4.0 100.0% Minimalist Tech Users
Proa Santana Law, LLC 0.0 100.0% Minimalist Tech Users
Seidulelaw 4.0 100.0% Minimalist Tech Users
Surman Law, LLC 4.0 100.0% Minimalist Tech Users
themcdaniellawfirm.com 33.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Calendly
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
54.5 C- — Bloomington you
Super Lawyers 24.0 F 32 Eagan
TSR Injury Law 82.5 A- 29 Bloomington
SiebenCarey Personal Injury Law 49.0 D 20 Minneapolis
OFT Law PLLC 72.0 B 17 Minneapolis
Collins, Buckley, Sauntry & Haugh, Pllp 64.0 C+ 17 Saint Paul
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Bloomington, MN
7900 International Dr, 55425

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