16F
Sophistication Index

Burch & Cracchiolo, P.A.

HQ Phoenix, AZ#101 of 162 Attorneys 1 bcattorneys.com Tel 6022747611
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Burch & Cracchiolo, P.A. is a Phoenix, Arizona-based personal injury firm running 8 technologies across 5 categories. Key investments include Facebook Pixel for analytics, Microsoft 365 for email infrastructure & PHP for programming language. Burch & Cracchiolo, P.A. is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
10.7% Percentile
#2197 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 8 tools detected
Analytics 3
Facebook Pixel Google Analytics Google Tag Manager
Email Infrastructure 1
Microsoft 365
Programming Language 1
PHP
Structured Data 1
Schema.org (LegalService)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
attorneysincorporated.com 24.0 100.0% Awareness-Only Firms
Jason & Bradley 13.5 100.0% Awareness-Only Firms
Morley Law Firm 13.5 100.0% Awareness-Only Firms
Habbas & Associates 18.5 100.0% Awareness Leaders
Gregory Marshall, P.S. 13.5 100.0% Awareness-Only Firms
Yaeger & Jungbauer Barristers, PLC 13.5 100.0% Awareness-Only Firms
daughertylawpc.com 13.5 100.0% Awareness-Only Firms
salimbenelaw.com 13.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Burch & Cracchiolo, P.A. 15.5 F 1 Phoenix you
PAUL ENGLANDER 50.0 C- 10 Phoenix
Gallagher Law Group 35.5 F 10 Phoenix
Hutzler Law 66.0 B- 10 Phoenix
Lorona Mead, Attorneys At Law 30.5 F 10 Phoenix
Rispoli Law, PLLC 9.5 F 10 Phoenix
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Phoenix, AZ
1850 N Central Ave Ste 1700, 85004-4574

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