23F
Sophistication Index

Bass, Berry & Sims

Bass, Berry & Sims is a Tennessee-based law firm with more than 280 attorneys representing and advising Fortune 500 companies as well as regional and local businesses, including acting as the principa…

HQ Nashville, TN#32 of 63 bassberry.com Tel +1 615-259-6405 Est. 1922

Bass, Berry & Sims is a Nashville, Tennessee-based personal injury firm running 10 technologies across 8 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. Bass, Berry & Sims is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
6.5% Percentile
#6354 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
gtandslaw.com 9.5 100.0% Minimalist Tech Users
Brandon Banks Law APC 9.5 100.0% Awareness-Only Firms
Bribriesco Law Firm 23.0 100.0% Basic Tech Adopters
Law Office of John N. Elliott 9.5 100.0% Awareness-Only Firms
Anthony & Partners, PLLC 4.0 100.0% Minimalist Tech Users
Eisenmenger, Robinson & Peters, P.A. 9.5 100.0% Awareness-Only Firms
Cole Pedroza LLP 9.5 100.0% Awareness-Only Firms
Coveredcaliforniacertifiedagent 9.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
23.0 F — Nashville you
Nahon, Saharovich & Trotz Plc. 83.5 A- 155 Memphis
The Law Offices of John Day, P.C. 38.5 F 44 Brentwood
Queener Law, LLC 29.0 F 30 Nashville
Hunter, Smith & Davis, LLP 65.0 B- 29 Kingsport
Freeman & Fuson 34.5 F 28 Nashville
Office Locations 1 offices
Headquarters
Nashville, TN
150 Third Avenue South, 37201

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