24F
Sophistication Index

Barrasso Usdin

Barrasso Usdin Kupperman Freeman & Sarver is a litigation law firm based in New Orleans, Louisiana. The firm has decades of experience litigating complex civil cases throughout the country, including …

HQ New Orleans, LA#41 of 89 barrassousdin.com Tel 5045899701 Est. 2003

Barrasso Usdin is a New Orleans, Louisiana-based personal injury firm running 3 technologies across 3 categories. Key investments include Google Analytics for analytics, Microsoft 365 for email infrastructure & Mimecast for email security. Ranked #76 among 7,198 firms in the Awareness-Only Firms segment, Barrasso Usdin outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
99.0% Percentile
#76 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 3 tools detected
Analytics 1
Email Infrastructure 1
Email Security 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Liberty Mutual 24.0 100.0% Minimalist Tech Users
txinjuryattorneys.com 9.5 100.0% Awareness-Only Firms
Mountcastleinsurance 29.5 100.0% Retention Innovators
Kasso Law Firm 9.5 100.0% Awareness-Only Firms
Eebins 14.5 100.0% Minimalist Tech Users
Onthelevelinsuranceservices 9.5 100.0% Awareness-Only Firms
The Law Office of Jeffrey T. Gillingham 29.5 100.0% Retention Innovators
Mcconnaughhay 28.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F — New Orleans you
Kean Miller Llp. 53.0 C- 343 Baton Rouge
John J. Malm & Associates Personal Injury Lawyers 55.0 C 54 New Orleans
Broussard & David LLC 50.0 C- 52 Lafayette
WPTC 13.5 F 32 Baton Rouge
Anderson Blanda & Saltzman 41.0 D 27 Lafayette
Office Locations 1 offices
Headquarters
New Orleans, LA
909 Poydras Street, 70112

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