36F
Sophistication Index

Baker Donelson

Baker Donelson is one of the largest law firms in the U.S., offering a team of over 650 attorneys and public policy advisors across 23 offices. With a focus on achieving results for clients in various…

HQ Houston, TX#229 of 905 Attorneys 1 bakerdonelson.com Tel 7136509700 Est. 1888
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Baker Donelson is a Houston, Texas-based personal injury firm running 9 technologies across 7 categories. Key investments include Google Analytics for analytics, Cloudflare for cdn & Cookiebot for compliance. The firm has 2 office locations. Within the Awareness Leaders segment (2,459 firms), Baker Donelson ranks #654 and outperforms 73% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
73.4% Percentile
#654 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 9 tools detected
CDN 1
Compliance 1
Email Security 1
JS Library 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
bpowelllaw.com 22.5 100.0% Awareness Leaders
flynnedwardsoneal.com 14.5 100.0% Awareness-Only Firms
Cowden Law Firm 18.5 100.0% Awareness Leaders
delandattorneys.com 18.5 100.0% Awareness Leaders
Law Offices Of Thomas A. Snyder, LLC 14.5 100.0% Awareness-Only Firms
Moody Law, P.A. 14.5 100.0% Awareness-Only Firms
Szeto-Wong Law 26.5 100.0% Awareness Leaders
Law Office of Nigel Phiri, Esquire 18.5 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
35.5 F 1 Houston you
Packard Law Firm 26.0 F 10 San Antonio
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
The Matthews Firm 9.5 F 10 Houston
Nemeroff Law Firm 33.5 F 10 Houston
Dobbs & Porter 64.0 C+ 10 Tyler
Attorney Roster 1 found
NameLocationPractice
Richard F Yarborough Jr Jackson, Mississippi personal-injury
Office Locations 2 offices
Headquarters
Houston, TX
1301 Mckinney St, 77010

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