45D
Sophistication Index

Avera & Smith

Avera & Smith is a Gainesville law firm that represents Floridians in and out of the courtroom. For over 60 years, we have made personal service and genuine care for our clients our priority. Our firm…

HQ Gainesville, FL#6 of 30 avera.com Tel 3523729999

Avera & Smith is a Gainesville, Florida-based personal injury firm running 13 technologies across 11 categories. Key investments include Google Analytics for analytics, ApexChat for chat & intake & Gravity Forms for forms. Within the Basic Tech Adopters segment (6,792 firms), Avera & Smith ranks #1157 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
83.0% Percentile
#1157 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Analytics 1
Chat & Intake 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Smithbrothersusa 47.5 100.0% Basic Tech Adopters
nielsentriallaw.com 70.0 100.0% Conversion-Focused Firms
Iisnv 63.5 100.0% Retention Innovators
Ariel Law Group 58.5 100.0% Conversion-Focused Firms
Holland Law Firm 72.0 99.5% Retention Innovators
philcipriettilawyer.com 38.5 99.0% Basic Tech Adopters
The Burkey Law Firm, P.C. 38.5 99.0% Minimalist Tech Users
massarolaw.net 37.5 99.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
60%
ApexChat · Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
45.0 D — Gainesville you
Morgan & Morgan 21.0 F 513 Orlando
Kanner & Pintaluga 90.0 A+ 369 Boca Raton
Searcy Denney Scarola Barnhart & Shipley PA 59.5 C 298 Tallahassee
Lipcon, Margulies & Winkleman, P.A. 83.3 A- 269 Miami
Wolfson Law Firm 82.5 A- 236 Miami
Office Locations 1 offices
Headquarters
Gainesville, FL
2814 Sw 13Th St, 32608-2017

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