27F
Sophistication Index

AsherKelly

AsherKelly is a law firm based in Southfield, Michigan. They are committed to providing superior and timely legal services to a wide range of clients, including multiemployer and public benefit funds,…

HQ Southfield, MI#23 of 49 asherkellylaw.com
Claim Profile →

AsherKelly is a Southfield, Michigan-based personal injury firm running 11 technologies across 8 categories. Key investments include Cloudflare Web Analytics for analytics, Joomla for cms & Microsoft 365 for email infrastructure. AsherKelly is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
16.5% Percentile
#5670 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
CMS 1
Email Infrastructure 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Casper Firm, LLC 10.5 100.0% Awareness-Only Firms
Elkgroveins 10.5 100.0% Awareness-Only Firms
ftalawfirm.com 33.5 100.0% Basic Tech Adopters
Gold Medal Injury Law 24.0 100.0% Basic Tech Adopters
Karayiannis & Denkovich Law Group 18.5 100.0% Awareness Leaders
employment-labor-law.com 14.5 100.0% Awareness-Only Firms
CORNWELL & SAMPLE 13.5 100.0% Awareness-Only Firms
The Law Offices of Vonda M. Sargent 30.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
27.0 F — Southfield you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Office Locations 1 offices
Headquarters
Southfield, MI
25800 Northwestern Highway, 48075

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim asherkellylaw.com →